Home Service Profit Engine.

Automated Marketing Software

ProfitFill harnesses the power of your data to strategically buy ads and fill each schedule with the most profitable leads.

Spend Better

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Industries We Serve

HVAC

Heating and Cooling Companies are finding huge success using ProfitFill to fill their Repair, Maintenance and Sales Schedules. They also have more equipment installs than before!

Plumbing

ProfitFill will help fill your Drain Cleaning, Plumbing Repair and Sewer Schedules! We have several plumbing funnels ready to add your brand!

Roofing

All roofing companies using ProfitFill find it helps them reduce the down time in off season and increase the amount of re roofs they get in their schedule!

Electrical

Electrical companies are finding ProfitFill helpful in bringing in more Panel Upgrades, EV charging jobs and Home Inspection Jobs!

Garage Doors

Most Home Service businesses can use ProfitFill. We work primarily with HVAC, Plumbing, Roofing and Electric, but have a few Garage Door Companies, Appliance Repair and Pest Control clients too!

Other Industry?

We are pretty focused on home services, but if you think ProfitFill will work for your business and it’s not shown here, let us know!

Strategic Targeting

Capacity Management

24/7 Optimization

Every Business Unit

Proven Results

Strategic Targeting

Our secret to success lies in dynamic targeting based on job profitability. ProfitFill tracks everything from ad clicks to website visits to invoicing, allowing you to see the actual revenue generated from your ad spend, not just conversion rates.

Capacity Management

With our Capacity Throttle, you won’t waste money on unnecessary leads. We adjust ad spend automatically, scaling down when your schedule is full, ensuring efficient use of your budget. This is how we help you spend better

24/7 Optimization

Continuously improve your customer journey with our round-the-clock optimization. Our software identifies what’s working and what needs improvement to enhance the customer experience, fostering satisfaction and loyalty.

Tailored to fill each business unit individually

ProfitFill understands the HVAC and home services industry inside and out. Our solution integrates seamlessly with each business unit, boosting performance across the board.

Proven Results

On average, our clients are seeing a 30% increase in revenue using the power of ProfitFill combined with the right marketing budget.

What ProfitFill Does

ProfitFill optimizes your ad campaigns at a speed humans could not match on their own. The
decisions are based on actual revenue and real time view of your schedule

Optimizes Budgets

ProfitFill will move your monthly budget towards more profitable campaigns, keywords and zip codes. On the days you need more jobs, the budget will be increased, and when you’re full, ad spend is decreased

Urgency Spending

ProfitFill knows that jobs today are more important than any other jobs this week. If your schedule needs jobs today, ad spend is throttled up higher to try to fill those empty spots in your
schedule.

Capacity Throttle

Thousands of ad changes per month resulting in increased ad performance and increased quality of leads coming in.

Customer Journey Tracking

All metrics you care about in one spot. Google Ads, Bing, LSA, Meta all on one simple view. Complete reporting including revenue earned from each lead.

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ProfitFill automates your digital advertising towards profit.

Earn more profit by filling every
last job on your schedule.

ProfitFill integrates with your scheduling software—like ServiceTitan—to intelligently
manage your Google Ads based on real-time capacity. When your team has open availability, we increase ad visibility to bring in more leads. When your schedule is full, we pause campaigns to prevent unnecessary spend. The result? No wasted budget, no guesswork—just the right leads at the right time.

Learn more

Capitalize on what’s working.
Stop what isn’t.

ProfitFill uses machine learning to automate
your digital advertising towards profit.

How Profitfill works

Happy ProfitFill Customer: Action Furnace, Alberta Canada

How Action Furnace Scaled to $50M Without Wasting Ad Spend

What happens when your HVAC company only spends on ads when jobs are actually needed? Action Furnace used ProfitFill to do exactly that—automating their Google Ads based on real-time schedule availability. The result? Full calendars, higher profitability, and higher revenue. With every job booked at 50% gross margin, keeping the schedule full directly impacted their EBITDA. Learn how one of Canadaʼs leading HVAC companies grew smarter—not just bigger—with ProfitFillʼs AI-powered bidding strategy.

Read the Full Case Study

Who else uses ProfitFill?

App Integrations

We integrate with all of your favorite apps

ProfitFill integrates with many tools, including your technician scheduling software. Ask us if we can integrate with your CRM today!

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ProfitFill pushes event data to Google Analytics 4 including all ad metrics and customer journey information.

ProfitFill pushes event data to bing including all ad metrics and customer journey information.

ProfitFill reads your Capacity Planner, Invoices and customer information. It connects the job and customer to the click on digital marketing platforms.

ProfitFill connects to your LSA account. It reads spend and conversions.

The Zapier integration will pull Customer Data and Invoice data into ProfitFill from various CRMs.

ProfitFill’s WordPress plugin tracks the web session data including all UTM information, phone calls and form submission data.

Simple, easy to understand dashboards so you can see what’s working and fix what’s not.